Update: 10.05.2023

Last week: 17 week 2023 (24.04.2023 - 30.04.2023)

Last full month: April 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 80 672 4.4% 2.6% 0.1 20 183 134 3.5% 3.0% 0.1 -0.5%
MoM 341 256 -21.7% 2.6% -0.2 86 209 752 -23.4% 3.0% -0.2 -17.1%
YTD 1 688 534 -65.6% 2.7% -3.4 445 650 290 -53.9% 3.3% -2.6 -23.0%
MAT 6 625 692 -56.5% 3.5% -3.2 1 498 598 368 -45.8% 3.7% -2.5 -17.2%
DEXALGIN
WoW 16 879 -2.0% 0.4% 0 8 638 011 -3.3% 1.1% 0 -1.4%
MoM 73 474 -1.7% 0.4% 0 37 876 372 -4.2% 1.1% 0 -4.7%
YTD 291 494 -62.6% 0.4% -0.4 154 488 345 -51.7% 1.2% -1 -16.3%
MAT 1 096 817 -46.8% 0.4% -0.3 521 404 590 -35.7% 1.3% -0.7 -12.1%
ESPUMISAN (ADULTS)
WoW 56 538 -5.1% 39.9% -0.7 33 787 179 -6.3% 46.6% -1.6 -3.4%
MoM 256 248 -1.5% 40.7% 0.1 155 130 453 -4.3% 48.2% -1.6 -1.8%
YTD 938 698 -52.9% 39.9% -19.5 588 487 782 -41.1% 49.2% -15.7 -29.9%
MAT 3 229 272 -41.4% 45.9% -16.6 1 797 228 954 -32.2% 52.9% -15 -20.1%
ESPUMISAN BABY
WoW 19 899 -2.9% 29.9% 0.1 14 709 159 -3.4% 45.3% 0 -3.2%
MoM 91 037 -5.8% 30.2% 0.8 67 902 849 -8.4% 45.8% 0.1 -8.1%
YTD 354 996 -38.7% 29.6% -10 272 865 557 -22.8% 46.2% -7.2 -18.1%
MAT 1 201 769 -27.4% 33.4% -6.8 825 020 713 -16.4% 47.8% -6.6 -12.6%
FASTUM
WoW 15 011 -0.1% 0.8% 0 9 140 261 -0.9% 2.1% 0.1 -2.9%
MoM 65 497 -1.5% 0.8% 0 40 044 031 -0.1% 2.1% 0 1.1%
YTD 251 452 -44.4% 0.8% -0.5 153 212 975 -32.5% 2.3% -0.6 -10.2%
MAT 839 804 -37.4% 0.9% -0.5 472 555 956 -26.2% 2.3% -0.7 -5.2%
IODOMARIN
WoW 69 665 -3.6% 23.0% -0.1 12 667 365 -3.7% 9.4% -0.1 -3.1%
MoM 319 397 -8.6% 23.5% -0.2 58 249 242 -10.0% 9.7% -0.1 -7.8%
YTD 1 181 861 8.8% 22.7% 4.4 218 626 468 1.7% 9.2% 1.1 -12.6%
MAT 3 388 870 1.5% 22.2% 1.6 643 652 600 1.4% 9.5% 0.3 -5.7%
LIOTON
WoW 19 268 -1.3% 1.7% 0 24 148 644 -2.4% 4.3% 0 -2.7%
MoM 85 686 10.7% 1.8% 0.1 108 632 721 11.1% 4.5% 0.3 1.5%
YTD 286 225 -47.3% 1.7% -0.9 360 115 644 -33.3% 4.3% -0.8 -19.5%
MAT 994 278 -42.1% 1.9% -0.9 1 127 416 018 -26.5% 4.3% -1.3 -14.9%
MEZYM
WoW 213 752 -12.9% 16.9% -1.7 33 380 878 -12.4% 11.9% -1.1 -4.3%
MoM 964 014 -1.1% 17.9% -0.6 150 529 625 -2.7% 12.2% -0.5 2.4%
YTD 3 701 730 -56.0% 18.8% -11.7 581 146 451 -54.8% 12.8% -9.1 -28.5%
MAT 12 637 096 -44.5% 20.9% -9.5 1 938 858 027 -41.2% 14.6% -7.7 -19.4%
MIG 400
WoW 133 562 -9.2% 2.8% -0.2 17 368 422 -6.8% 2.2% -0.1 -1.4%
MoM 589 337 9.2% 2.8% 0.4 74 310 409 16.5% 2.1% 0.3 -4.7%
YTD 1 995 629 -40.6% 2.4% -1 245 242 682 -37.5% 1.9% -0.8 -16.3%
MAT 7 029 825 -33.5% 2.8% -0.9 846 819 264 -29.6% 2.2% -0.8 -12.1%
PROSTAMOL
WoW 19 788 -4.0% 12.6% -0.1 28 834 967 -4.0% 13.7% 0 -3.4%
MoM 89 337 -8.0% 12.6% -0.1 130 642 676 -10.0% 13.6% -0.4 -7.3%
YTD 356 256 -51.3% 13.0% -8.8 532 163 597 -48.3% 14.4% -8.7 -18.4%
MAT 1 170 808 -45.0% 14.9% -8.8 1 666 815 831 -40.7% 15.9% -9.3 -12.4%
RESPERO MYRTOL
WoW 19 940 -3.4% 6.9% 0.1 10 490 617 -4.3% 7.0% 0 -4.6%
MoM 89 099 -12.6% 6.8% 0 47 458 842 -16.6% 7.1% -0.6 -12.4%
YTD 384 477 -34.1% 7.0% -2.4 215 494 395 -20.3% 7.9% -1.3 -11.6%
MAT 1 102 274 -7.3% 7.4% -0.2 568 660 695 4.0% 8.0% 0.4 -5.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 1 688 534 -65.6% 2.7% -3.4 445 650 290 -53.9% 3.3% -2.6 -23.0%
DEXALGIN 291 494 -62.6% 0.4% -0.4 154 488 345 -51.7% 1.2% -1 -16.3%
ESPUMISAN (ADULTS) 938 698 -52.9% 39.9% -19.5 588 487 782 -41.1% 49.2% -15.7 -29.9%
ESPUMISAN BABY 354 996 -38.7% 29.6% -10 272 865 557 -22.8% 46.2% -7.2 -18.1%
FASTUM 251 452 -44.4% 0.8% -0.5 153 212 975 -32.5% 2.3% -0.6 -10.2%
IODOMARIN 1 181 861 8.8% 22.7% 4.4 218 626 468 1.7% 9.2% 1.1 -12.6%
LIOTON 286 225 -47.3% 1.7% -0.9 360 115 644 -33.3% 4.3% -0.8 -19.5%
MEZYM 3 701 730 -56.0% 18.8% -11.7 581 146 451 -54.8% 12.8% -9.1 -28.5%
MIG 400 1 995 629 -40.6% 2.4% -1 245 242 682 -37.5% 1.9% -0.8 -16.3%
PROSTAMOL 356 256 -51.3% 13.0% -8.8 532 163 597 -48.3% 14.4% -8.7 -18.4%
RESPERO MYRTOL 384 477 -34.1% 7.0% -2.4 215 494 395 -20.3% 7.9% -1.3 -11.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 625 692 -56.5% 3.5% -3.2 1 498 598 368 -45.8% 3.7% -2.5 -17.2%
DEXALGIN 1 096 817 -46.8% 0.4% -0.3 521 404 590 -35.7% 1.3% -0.7 -12.1%
ESPUMISAN (ADULTS) 3 229 272 -41.4% 45.9% -16.6 1 797 228 954 -32.2% 52.9% -15 -20.1%
ESPUMISAN BABY 1 201 769 -27.4% 33.4% -6.8 825 020 713 -16.4% 47.8% -6.6 -12.6%
FASTUM 839 804 -37.4% 0.9% -0.5 472 555 956 -26.2% 2.3% -0.7 -5.2%
IODOMARIN 3 388 870 1.5% 22.2% 1.6 643 652 600 1.4% 9.5% 0.3 -5.7%
LIOTON 994 278 -42.1% 1.9% -0.9 1 127 416 018 -26.5% 4.3% -1.3 -14.9%
MEZYM 12 637 096 -44.5% 20.9% -9.5 1 938 858 027 -41.2% 14.6% -7.7 -19.4%
MIG 400 7 029 825 -33.5% 2.8% -0.9 846 819 264 -29.6% 2.2% -0.8 -12.1%
PROSTAMOL 1 170 808 -45.0% 14.9% -8.8 1 666 815 831 -40.7% 15.9% -9.3 -12.4%
RESPERO MYRTOL 1 102 274 -7.3% 7.4% -0.2 568 660 695 4.0% 8.0% 0.4 -5.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 80 672 4.4% 2.6% 0.1 20 183 134 3.5% 3.0% 0.1 -0.5%
DEXALGIN 16 879 -2.0% 0.4% 0 8 638 011 -3.3% 1.1% 0 -1.4%
ESPUMISAN (ADULTS) 56 538 -5.1% 39.9% -0.7 33 787 179 -6.3% 46.6% -1.6 -3.4%
ESPUMISAN BABY 19 899 -2.9% 29.9% 0.1 14 709 159 -3.4% 45.3% 0 -3.2%
FASTUM 15 011 -0.1% 0.8% 0 9 140 261 -0.9% 2.1% 0.1 -2.9%
IODOMARIN 69 665 -3.6% 23.0% -0.1 12 667 365 -3.7% 9.4% -0.1 -3.1%
LIOTON 19 268 -1.3% 1.7% 0 24 148 644 -2.4% 4.3% 0 -2.7%
MEZYM 213 752 -12.9% 16.9% -1.7 33 380 878 -12.4% 11.9% -1.1 -4.3%
MIG 400 133 562 -9.2% 2.8% -0.2 17 368 422 -6.8% 2.2% -0.1 -1.4%
PROSTAMOL 19 788 -4.0% 12.6% -0.1 28 834 967 -4.0% 13.7% 0 -3.4%
RESPERO MYRTOL 19 940 -3.4% 6.9% 0.1 10 490 617 -4.3% 7.0% 0 -4.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 341 256 -21.7% 2.6% -0.2 86 209 752 -23.4% 3.0% -0.2 -17.1%
DEXALGIN 73 474 -1.7% 0.4% 0 37 876 372 -4.2% 1.1% 0 -4.7%
ESPUMISAN (ADULTS) 256 248 -1.5% 40.7% 0.1 155 130 453 -4.3% 48.2% -1.6 -1.8%
ESPUMISAN BABY 91 037 -5.8% 30.2% 0.8 67 902 849 -8.4% 45.8% 0.1 -8.1%
FASTUM 65 497 -1.5% 0.8% 0 40 044 031 -0.1% 2.1% 0 1.1%
IODOMARIN 319 397 -8.6% 23.5% -0.2 58 249 242 -10.0% 9.7% -0.1 -7.8%
LIOTON 85 686 10.7% 1.8% 0.1 108 632 721 11.1% 4.5% 0.3 1.5%
MEZYM 964 014 -1.1% 17.9% -0.6 150 529 625 -2.7% 12.2% -0.5 2.4%
MIG 400 589 337 9.2% 2.8% 0.4 74 310 409 16.5% 2.1% 0.3 -4.7%
PROSTAMOL 89 337 -8.0% 12.6% -0.1 130 642 676 -10.0% 13.6% -0.4 -7.3%
RESPERO MYRTOL 89 099 -12.6% 6.8% 0 47 458 842 -16.6% 7.1% -0.6 -12.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs